Biography
A 20+ year strategic communications veteran, Misty Ebel strives to operate with integrity and lead with empathy. An insightful and intuitive strategist, she combines “big picture” vision with deep experience that allows her to go granular when needed to identify and solve for communication roadblocks.
As founder and CEO of Better Way Branding, she works with small businesses, nonprofits and entrepreneurs to build meaningful connections through customized branding and communications solutions built around their needs. Better Way Branding delivers support with communications strategy, content development, brand creative design, digital marketing, social media strategy and thought leadership.
Misty began her career in journalism, before moving into marketing and communications roles in the public, private, corporate and nonprofit sectors. Her broad skill set includes strategic communications, content strategy and development, public relations, corporate affairs, internal communications, issues and crisis management, digital marketing, and social media strategy.
Services Offered
Brand Development & Strategy – Whether you’re in the early stages of building a brand or need to fine tune your existing one, we can help shape your brand image and deliver strategies for building awareness, value and preference.
Content & Messaging Strategy – We’ll amplify your brand voice through strategic, well-crafted messaging and content that resonates with your target audience.
Digital Marketing Services – You can trust us to bring all your digital platforms into sync, so they’re working together effectively to reach your audience and achieve your business goals.